Stand out to your customers by being more relevant, distinct, and memorable than the competition

Salespeople who routinely stand out from their competition and are seen as trusted advisors, have more opportunities in their pipeline, and win more deals. Helping Clients Succeed: Engage Customers prepares salespeople to engage their customers by being more relevant, distinct, and memorable than the competition.

They will learn how to craft stories that open doors, engage customers in a way that makes every conversation effective, and motivate customers to act.    

Course Introduction:

Helping Clients Succeed: Engage Customers

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Sales Prioritization Tool

Focus your team’s efforts on leads with the highest likelihood to result in closed business.

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Stand Out. Sell More.

Discover how the best-performing sales organizations make the shift to stand out and sell more.

Course Details

Helping Clients Succeed engages leaders and their teams in learning spaced over time through weekly learning and application. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work. 


  • Capture the customer’s attention and create a value proposition that aligns with their needs.  
  • Create high-quality call plans that address the customer’s needs.  
  • Craft messages that differentiate your company in a highly competitive marketplace. 
  • Prioritize and optimize accounts and opportunities. 
Helping Clients Succeed®: Strikingly Different Sales Leadership

Equips leaders to inspire, coach, and develop team members to higher performance.

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Helping Clients Succeed®: Engage Customers

Prepares salespeople to be more relevant, distinct, and memorable than the competition.

Helping Clients Succeed®: Advance Decisions

Empowers salespeople to lead customers through their buying journey with high-trust and credibility.

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Helping Clients Succeed®: Negotiate Win-Win

Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.

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How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

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