Leading at the Speed of Trust®

Trust: A tangible and measurable performance multiplier.

Trust is today’s currency—and everything a leader says and does affects the level of trust on their team.

When trust is low, people become suspicious, guard communication, speculate, and disengage. As a result, productivity grinds to a crawl, and costs increase. We call these trust taxes.

When trust is high, people become confident and communication, creativity, and engagement improve. As a result, productivity speeds up and costs decrease. We call these trust dividends.

Leading at the Speed of Trust helps leaders strengthen their trust signals to convert trust taxes into trust dividends and propel their team further, faster.

Introducing Leading at the Speed of Trust with Stephen M. R. Covey:

Free Guide

7 Ways to Build Trust Between You and Your Team

A toolkit for leaders at all levels.

Register for an Exclusive Webcast

Build High-Trust Leaders That Get Results

Join #1 bestselling author Stephen M. R. Covey for a discussion and learn the principles to create trust.

Trust is a function of two things: Character and competence.

Character includes your integrity, your motive, and your intent—as seen at the bottom of the model. Competence includes your capabilities, your skills, your results, and your track record—the top of the model. Leaders will discover how to use the 4 Cores of Credibility and the 13 Behaviors® of High Trust to accelerate their team’s results.

Course Details

Leading at the Speed of Trust consists of three sessions and is available in multiple learning modalities, each includes reinforcement microlearning. An optional fourth session is available Live In-Person or Live-Online for intact teams who have completed a Speed of Trust course.

The Case for Trust

  • “See” and measure the impact of trust on speed and cost of work to convert trust taxes into trust dividends.
  • Understand that credibility and behavior are always connected to be a model of high trust.

Be a High-Trust Leader

  • Discover evidence of high and low personal trust through the Speed of Trust Leader Assessment.
  • Model personal credibility, demonstrate high-trust behaviors, and avoid counterfeit behaviors to generate trust dividends

Extend, Restore, and Develop Trust

  • Prepare for and structure conversations that extend, restore, and develop trust in relationships.

Be a High-Trust Team (optional for intact teams)

  • Discover evidence of high and low team trust through the Speed of Trust Team Assessment.
  • Model credibility and demonstrate high-trust behaviors as a collective team.
Employees who trust their leaders are 61% more likely to stay.*
Colleagues working in a high-trust group experience 90% more joy.
Organizations with the highest levels of trust have revenue growth that is 3.6 times more than organizations with the lowest levels of trust. 
How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories


Increasing Trust to Exceed Expectations

Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay’s supply chain. They had to move quickly to change their business model. The Speed of Trust® had prepared them with a new perspective and skill set to manage through these unpredictable times.

City of Provo

Transforming Culture Through Trust

The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with The Speed of Trust®.

Client Spotlight – Automotive Industry

Getting to Excellence Faster

An already high-performing automotive organization desires to reach their full potential. With the help of FranklinCovey’s All Access Pass®, the CEO says the team is committed to excellence and prepared for a future of intensifying competition.


Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

* Khoury, Ghassan, and Steve Crabtree. “Are Businesses Worldwide Suffering From a Trust Crisis?” The Real Future of Work: The Trust Issue 3. (February 6, 2019) Gallup.
Johannsen, Rebecca, and Paul J. Zak. “The Neuroscience of Organizational Trust and Business Performance: Findings from United States Working Adults and an Intervention at an Online Retailer.” Frontiers in Psychology 11 (January 11, 2021). 
 Bush, Michael C. Essay. In A Great Place to Work for All: Better for Business, Better for People, Better for the World, 58–60. Oakland, CA: Berrett-Koehler Publishers, 2018.

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